Sabtu, 15 Juli 2017 - 06:41:40

How I found a co-founder on Facebook using this step-by-step approach

    Michael B. Bara Hits : 106533    

techinasia


“Hiring a co-founder is hard.”

“Hiring a co-founder is like getting married.”

“Hiring a co-founder is the single most important thing in your business.”

Hiring a co-founder is like yada, yada, yada. We’ve all heard it, haven’t we?

I am not sure about you but I have heard these cliches so many times. But there is still some truth in them. How do I know that? Because I have personally struggled with hiring a co-founder for my business. I know the pain and frustration of not having someone to work with on your idea.

It doesn’t matter how smart you are. Building a company is a lot of work and finding people to work for you in the early days is hard. So if you want to improve your chances at succeeding in your company, you need to find smart people as soon as you can.

The first smart person you need to find is your co-founder. (This is why I wrote the “Ultimate Guide On How To Find A Co-Founder In Less Than 30 Days.”)

What I will be sharing with you is a proven step-by-step system that has worked not only for me but for dozens of other people as well.

I hope you’re ready for it. Let’s start.

The struggle

When I started building a company, I worked on my idea for two months straight. I worked extended hours, and as I worked more on my idea, I realized that boy, it’s a lot of work. I couldn’t do it alone for long. I must find someone to partner with—someone who can help me build this product.

So just like everyone else, I started reaching out to my friends, telling them about my mission and vision. A lot of them were interested in joining me, but the kind of responses I got left me disappointed.

“The idea is good, but I can’t work full time on it.”

“I want to work with you. Let’s do this. But I can only do it after office time.”

With these responses, I started moving on to speaking to more friends. Then friends of friends. Then acquaintances. Then my LinkedIn connections. Then people on different startup forums. And when I finally ran out of options, I started pinging random people on the internet.

But even after trying all of this, I couldn’t convince anyone to join me. I felt disappointed.

I mean, you read stories of founders doing amazing work and creating groundbreaking products day in and day out. And here you are struggling to find a business partner. 🙁

Creating the lead magnet aka job description

It was during my time at Google that I found out about this website called HiringDecoder. I researched a little and found out that Nikhlesh Tayal is the man behind it and has been helping single founders hire senior talent. He has the expertise in hiring co-founders for early- and mid-stage companies, be it for technology, operations, or marketing.

So, I got in touch with him and explained my problem. After exchanging a couple of emails, I got on a short call with him where he helped me create a hiring framework that suited my needs. I then spent some time tweaking the recruitment framework so that I could attract high-quality leads.

After working with him, I realized that the process to hire a co-founder can be summed up in a matter of eight steps, which anyone can use to find a co-founder in less than 30 days.

If I can do it, so can you. Check out the image below to see the steps.

 

If you can follow these simple steps, you’d be able to hire a co-founder on your own. But I know you are looking for more. You’re looking for that secret sauce to crack the code, aren’t you?

What I realized after helping a lot of people and having conversations with Tayal was that the single thing that can have the biggest impact on finding the right co-founder is having a well-written co-founder job description. Writing an amazing job description means that more than half of your job is done right there. Sounds so obvious, right?

I felt the same way when I first heard it from Tayal, but when I shared my job description on forums, I got more than 200 responses! Think of a well-written co-founder job description like a lead magnet. It will attract high-quality prospects on autopilot mode.

A well-written job description must have the following:

Story

The job description should be an insight into the kind of person that you are, what you have done in the past, and your failures (this displays more vulnerability and makes you more human). Bind them all together in an easy-to-read story format.

Why you are the best person

You should also explain why you are working on this opportunity right now and why you are the right person who can solve this problem better than anyone else. Be specific with your description.

Inspiration

The undertone of the job description should be inspiring, something that evokes interest in the reader and makes them read to the end. Think of how Elon Musk inspires the world by explaining his vision about what he wants to accomplish for the world. You don’t need to have a vision as big as Musk’s, though. Writing an inspiring story should do the job for you.

What they’ll get

Instead of just writing about the benefit you offer, be specific on what’s in it for your prospects. When you write your story like a sales copy, people will get drawn to you as if you are speaking directly to them. And it will work like a melting copy that persuades them to buy your story.

Who this is for

It’s important to make it clear who the position is for. When I made my post, I mentioned four to five pointers for people who’d be fit for the position, and that helped eliminate substandard applications.

And please, for god’s sake, don’t write “I need people from Stanford, Yale, or any prestigious school.” If you do, the chances are high that your post might be reported or would turn into a hate post instead of attracting hot leads.

Who this is not for

This is more important than the previous point. With the momentum for startup funding and valuations going sky-high, starting up has suddenly become sexy. While it’s fine, what has started happening is that a lot of tourists have started coming to the startup world. By tourists I mean people who are not very serious about building companies and are just in the startup world because it is sexy to work on a startup. They are the kind who will run away when things get difficult.

Ideally, the description should project that you are looking for someone reliable, can handle stress, and can deliver under tight circumstances, so that they don’t run away at first sight of resistance.

When I created my first draft, I had to do several revisions to make sure that the message stood out and attracted the right kind of prospects. Here’s the job description I created. And this is the one that Tayal wrote for his startup Stagephod. Pay some attention to why these worked and how you can make these as examples and get your desired results.

After creating a rough draft of your job description, share it with your friends and ask for feedback. Keep tweaking until you get it right.

Distributing the job description

Now, the last piece of the puzzle is distribution. You have everything ready and you are excited to attract a prospect for your company. The next thing you need to do is let the world know that you are looking for a business partner.

In my experience, I have found that Facebook works well as a distribution channel. So, the first thing to do is join all startup groups on Facebook. You can start with local or city-based groups.

I joined about 100 startup groups and posted the job description on 80 of them. This got me about 200+ applications. This is what my final stats looked like:

  • 200+ applications
  • 52 emails
  • 15 calls/meetings
  • eight in-person meetings
  • two shortlisted candidates
  • one final recruit

I also experimented with distributing on other platforms:

  • Reddit forums: Search for local startup chapters and co-founder forums here.
  • Tech magazine forums like Hasgeek
  • Co-founder hiring forums like Co-FounderLab and FounderDating
  • AngelList, which has been a great platform for startup hiring lately
  • Paid advertising: I ran Facebook and LinkedIn Ads with a budget of US$100 each.
  • Alumni: I shared the job description with my alumni network as well.
  • Referrals: Ask for referrals from friends and family. It’s better if you could write something about referrals at the bottom of your post. Imagine how powerful it can be if your post is placed in view of a highly targeted audience.

If you explore all the channels and reach out everywhere, I am sure you’d be able to get lots of applications and find a co-founder by using this systematic approach.

Try this method and let me know in the comments section below if you have any doubts or questions. I’d be more than happy to help you guys.


    Category : Internasional    
    Tags        : #internasional    
    Sumber  : techinasia


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